Secondly, a slot machine which “speaks” your language is obviously much more friendly and attractive.Īll-in Global works mainly with texts that are intended for an online audience, Anglicism being, therefore, something we take very seriously. Why? Well, first of all, this is a must if the person playing does not speak English (or Chinese for that matter, if the original slot machine software is built-in Chinese), so that they understand the gameplay and what buttons to push. However, research shows that players are more likely to play slot machines with real money when the slot machine is translated into their native language. Most slot machines that are designed today, online as well as “bricks & mortar”, still have their original software and game description in English. The slot machine was invented by a San Francisco mechanic and developed in English-speaking parts of the world. Today, we live in the aftermath of the Internet revolution and it’s pretty clear that the English language dominates worldwide, as no other language has ever done. This phenomenon has grown hand-in-hand with globalization, technology, and the opening of new and multiple markets. Anglicism in slots translationĪnglicism is a term used to describe the linguistic phenomenon when English syntax, grammar, or meaning is transposed in another language. However, when slot terms are not translated but kept in English, this creates grammatical and syntactic challenges for the gaming translators. Other times we keep key terms in English. So what do we do? Sometimes we get creative.

Why? Because many of the terms used in slots simply do not have equivalent good translations in most languages. One factor is the complex terminology, but the biggest challenge is how to apply this terminology when translating slot game software, marketing material, and game info into other languages. In fact, if we could put up a sign saying ‘handle with care’ next to only one of the game types we translate, you would most definitely find the sign next to a slot machine. Slots translation is kind of tricky to handle.

What is the meaning of slots